In 2024, LVG Hotel Collection reaffirmed its commitment to the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector by participating in two internationally significant events: the M&I Forum in Sardinia in September and Italy at Hand in Turin in December. These occasions provided valuable opportunities to showcase our offerings to meeting planners and event managers from both Italy and abroad.
M&I Forum in Sardinia: A Bridge to New Markets
The M&I Forum is recognized as one of the most influential events in the MICE sector, offering an ideal setting for establishing direct business relationships with industry professionals. The Sardinia edition in September 2024 attracted 250 operators, including meeting planners, event managers, and marketing managers. With agencies such as PCOs and DMCs active in European and North American markets.
During the event,
LVG Hotel Collection highlighted the versatility of its venues and the ability to create personalized experiences for various event types, from corporate conferences to incentive trips. The forum’s innovative format, combining B2B meetings with immersive local experiences, allowed us to position our properties as ideal partners for those seeking quality and professionalism. The positive feedback received has already led to numerous follow-up requests.
Italy at Hand: Italy at the Heart of MICE
The second event, Italy at Hand, took place in Turin in December 2024. Organized by Convention Bureau Italia, this event is dedicated to promoting Italy’s MICE offerings. LVG Hotel Collection’s participation was a strategic opportunity to strengthen our presence in the national market and expand our network with international operators interested in hosting events in Italy.
Our team showcased the unique features of our properties, emphasizing the added value of locations on Lake Maggiore, ideal for exclusive meetings, and our bespoke services. One-on-one meetings facilitated direct relationships with key decision-makers, enhancing our brand’s visibility.
Advancing Our Position in the MICE Market
Participation in these events has reinforced LVG Hotel Collection’s reputation as a significant player in the MICE segment. Beyond generating qualified leads, these initiatives have solidified our properties’ status as preferred destinations for corporate events and incentive trips.
Looking ahead, we will continue to invest in targeted promotional activities, recognizing that networking and active participation in industry events are essential for growth and attracting new partners.
