Alassio on the Ligurian Riviera: here is what to do

Alassio, with its golden beaches, the famous “Budello,” and the gardens of Villa della Pergola, offers unique experiences for every visitor. Discover three must-see spots in this gem of the Ligurian Riviera to make your stay truly unforgettable.

The “Budello” of Alassio is the city’s vibrant heart: a narrow pedestrian street filled with shops, boutiques, and typical eateries. Here, you can immerse yourself in the lively atmosphere of the Ligurian Riviera, shop, and savor local specialties like the Ligurian focaccia or the famous “baci di Alassio,” chocolate and hazelnut sweets.

Don’t forget to stop by the renowned “Muretto di Alassio,” adorned with tiles signed by artists and celebrities, for a memorable photo.

The beaches of the Baia del Sole are among the most beautiful in Liguria, perfect for those seeking relaxation or water sports. You’ll find equipped establishments and free areas ideal for both families and couples.

At sunset, enjoy a romantic walk along the promenade, where the golden reflections of the sun create an enchanting atmosphere. Then, take advantage of the seaside restaurants for a dinner featuring fresh fish and local wines.

For nature lovers, a visit to Villa della Pergola is a must. This magnificent botanical garden hosts a unique collection of Mediterranean and exotic plants, with spectacular sea views.

The hill of Alassio, in addition to housing the villa, is an excellent starting point for excursions and trekking. You’ll discover the Ligurian hinterland with its historic villages and breathtaking panoramas.

With so much to do in Alassio, this town is the ideal destination for a holiday that combines relaxation, adventure and discovery.

Book your stay at the Hotel Majestic or the Grand Hotel Mediterranee in Alassio, managed by LVG Hotel Collection, and enjoy an exclusive experience in the pearl of the Ligurian Riviera.

Hotel Majestic

Grand Hotel Mediterranee